Work Translation between Agencies, LSPs and translators
Prioritising Clients You Are Best Suited With
One of the main questions professional translators ask is: Should I work translation for direct clients or translation agencies? Undoubtedly, working for direct clients is more profitable, but it can often mean having to perform more tasks outside the scope of the translation itself: budget, file preparation, DTP (layout and formatting), final review, and more. Agencies pay less, but they take care of all of the collateral tasks of the project, and the translator can focus on his greatest talent: translating. In both situations, there are pros and cons, and it is up to each professional to prioritise the type of client they are best suited to work with. To do so, we must understand who our customers are, their role in the supply chain within the translation market and where we, as linguistic providers, position ourselves in that chain.
Translation Agencies – What are They?
There are two main types of clients: direct customers and translation agencies. Direct clients are individuals or companies that hire independent professionals or translation agencies for translation projects. Translation agencies can be global companies that operate in multiple languages and have offices in several countries OR small translation agencies that work translation with a limited number of languages and provide services to both direct clients and global agencies.
What on earth? Translation agencies working for other translation agencies?
But how so? Translation agencies working with translation agencies? Sounds complicated? Well, not so much. As a matter-of-fact, small agencies, besides being clients of independent translators, are also linguistic providers for direct clients and global agencies, placing them in two market positions: as agencies and LSPs.
Translation Agencies Supply Bigger Fish
Small translation agencies are structured to suit both direct customers and global translation agencies. Direct clients are supplied with all the items pertaining to the translation project (from a detailed budget to the finished product, be it a website, a subtitled video or a simple document), since they have a diverse portfolio of collaborators taking care of translation, revision, editing, subtitling, among others. For global translation agencies, these companies provide what we call TEP (translation, editing, proofreading), which is nothing more than a revised and verified translation in its final format: three process steps guaranteed by a single supplier, in addition to a customised project management infrastructure.
Big Translation Agencies Rely on Smaller Fish for Local Translators
What is the advantage for global agencies in working with small translation service providers? While global agencies have many independent translation and proofreading professionals in their workflows, hiring them as translators, proofreaders, quality control specialists, project leaders and many other functions, they also rely on the small translation agencies based in the countries where the contracted target language is spoken.
Small Agencies Assist in the Translation Process
The role of these small businesses as LSPs is not only to provide TEP, but also to provide infrastructure and workflow support, especially in large accounts projects, for which it is difficult to get as many resources with the specific account profile and manage quality control efficiency at the same time. Small translation agencies then act as partners for global agencies, assisting the translation process, supplying revision teams, controlling quality to apply LQAs (language quality assurance), manage glossaries, and act as an intermediary between client and translators, etc., and relying on a team of project managers specifically dedicated to these accounts.
Working With Freelancers – Easier on the Wallet
But for small agencies, is it advantageous to have these customers? If the global agency pays a fair price for such an important and complex partnership, that’s fine. As we know, in France, legal entities are submitted to a large tax and health insurance burden. That makes it very complex for companies to hire employees to perform some of the functions that require a greater commitment to work translation. Working with independent professionals (or freelancers) is a way out, but as these professionals have numerous clients, it becomes complicated to require a quasi-exclusive commitment from them if they have other fish to fry.
Working With the Biggest Translation Agencies to Be Better Trained
Still, it is advantageous to work translation with global agencies, not only for turnover, but also for the opportunity to learn more about the latest tools and trends in the marketplace. Depending on the partnership that translation agencies have with global agencies, their employees are trained, deal with their direct clients on some tasks, and even travel to other countries to test products and perform specific projects. On the other hand, it may be difficult for the small business to handle the volumes of this type of customer, since maintaining a portfolio of available employees can be challenging. And, in general, global agencies specify minimum weekly contract volumes, so you have to prepare well to combine time and quality.
Smaller translation agencies – a Better Understanding of Freelance Translators
For the independent translator, having a small translation agency as a client is a way for them to work translation with professionals who could potentially understand the role of translators and the difficulties they encounter with specific projects. It is the chance to work with those who already went through these difficulties and probably already have solutions for some of them. The ultimate goal being: keep the customer happy.
We Are All in the Same Boat
The truth of the matter is: we are all in the same boat. So we all need – translators, proofreaders, agencies – to leave prejudices aside and try to maintain a healthy relationship, always, communicating as much as we can about the role of each party in this relationship and tariffs, the real taboo between us. Keep in mind that our goals are the same, so if we have a good relationship, we all profit, both in revenue and in knowledge. To reach this point, it is necessary to think about which role each party play in the translation industry and, rather than competing, trying to improve our partnerships.