When typing keywords in Google, French-speaking clients are more likely to use French keywords to find what they need.
Even those who can speak English are still more likely to browse the web in their native language.
Lower “Bounce Rates”
If you’re not familiar with it, Bounce rate refers to the percentage of people who visit your site, then leave immediately after viewing just one page. In other words, these are people who decide not to stick around and explore your offering.
Have you ever found a site where you didn’t understand the language? Did you stay long?
Better Customer Care
- If you speak to them in their own language, your customers are more likely to understand your products.
- They will feel a greater sense of empathy from you.
- They will feel respected and cared for.
- A customer that feels cared for is a customer that’s more likely to buy your products and stay loyal to your brand!
Quality translation is an excellent way to stand out from the pack.
If you’re the only one in your field talking to a French group, and talking well, you can guarantee their attention.
High quality translation of your copy lends credibility and the sense that you’re committed to quality in all aspects of your business.
If you want to become internationally competitive, translation can take your company, your message, and your offering to the world stage in the truest sense.